Cigarette packets are a powerful marketing tool that attract young people - our tamariki. Whilst unbranding cigarette packs won't stop everyone from smoking, it will give our kids one less reason to start.
The real impact of plain tobacco packaging on young people is demonstrated. The New Zealand government intends to introduce plain packaging to all tobacco products in Aotearoa within the next 18 months, based on the feedbacks and evidence submitted during the public consultation process.
It is time to tell our government that New Zealand should wait no more. Check our CAMPAIGN NEWS to find out how you can continue to lend your voice of support. Be sure to also visit our TAKE ACTION page.
Be sure to navigate through this site to look at evidence on the impact of tobacco packaging and how plain packs could look.