Cigarette packets are a powerful marketing tool that attract young people - our tamariki. Whilst unbranding cigarette packs won't stop everyone from smoking, it will give our kids one less reason to start. The real impact of plain tobacco packaging on young people is demonstrated.
On 11 February2014, the Smokefree Environments (Tobacco Plain Packaging) Amendment Bill passed its first reading by 118 votes to one. The Minister was clear that the legislation will remove a promotional channel for the tobacco industry, "In essence, the decision to introduce plain packaging for tobacco products in New Zealand is about the branding - it takes away the last means of promoting tobacco as a desirable product," she said.
The Bill has now been referred to the Health Select Committee for public consultation. The closing date for submissions is Friday, 28 March 2014. It is important to have our say to have the Bill introduced with no further delay.
Be sure to navigate through this site to look at evidence on the impact of tobacco packaging and how plain packs could look.