Cigarette packets are a powerful marketing tool that attract young people - our tamariki. Whilst unbranding cigarette packs won't stop everyone from smoking, it will give our kids one less reason to start. The real impact of plain tobacco packaging on young people is demonstrated.
On 11 February2014, the Smokefree Environments (Tobacco Plain Packaging) Amendment Bill passed its first reading by 118 votes to one. The Minister was clear that the legislation will remove a promotional channel for the tobacco industry, "In essence, the decision to introduce plain packaging for tobacco products in New Zealand is about the branding - it takes away the last means of promoting tobacco as a desirable product," she said.
The Health select committee has closed its written submissions on the Bill. Thank you for showing your support throughout the process. The process of the Bill is now at the phase where the Committee will receive oral submissions, mainly to seek expertise from the community in particular detailed and well-researched ones. Members of public not satisfied with a written submission can also be heard in person before the Select Committee (if they have indicated in their written submissions). The Committee is required to report back to the House on 11 August 2014.
Thanks for you support.
Be sure to navigate through this site to look at evidence on the impact of tobacco packaging and how plain packs could look.